What Reactivation Means for Your Practice
Patients don’t stop coming in because they’ve stopped caring. Often, they’ve just gotten busy, pushed it down the list, or hit a barrier they never mentioned, money, nerves, time, uncertainty.
Reactivation is about closing that gap. It’s a structured process for bringing patients back through the door, not with generic SMS messages or sales tactics, but through timely, personal follow-ups that make it easy to say yes again.
At Dental Stars, we specialise in this. We don’t just remind patients they’re overdue, we give them a reason to return.
Why Patient Reactivation Gets Missed
Your team isn’t ignoring lapsed patients, there’s just no time.
Reactivation is one of those jobs that gets added to the list... and never quite reaches the top. It’s no surprise. The front desk is already dealing with today’s bookings,
cancellations, walk-ins, reschedules, and phone calls.
And most automated solutions (aka email & SMS)? Easy to send, easier to ignore.
Real reactivation takes a human touch. A structured follow-up.
A few thoughtful questions. And someone with the time, and headspace to do it properly.
The Impact of Getting Patient Reactivation Right
Patient reactivation isn’t just about filling next week’s schedule. It’s about reactivating relationships that might otherwise drift away.
For your patients:
- They get back on track with care they’ve been putting off
- They feel remembered, not forgotten
- They’re reassured, not judged
For your practice:
- You turn cold leads into booked appointments
- You keep retention rates strong without chasing new patients
- You recover thousands in lost treatment value, without lifting a finger
When patients hear from you in the right way, they come back. Simple as that.
Our Process for Patient Reactivation
We don’t run mass email campaigns or flood inboxes. We take a smarter, more human approach for your practice and the patients you want to reach.
Here’s how we do it:
We review your database to identify patients who’ve gone quiet
We segment by visit type, time since last appointment, and treatment history
We reach out personally by phone
We handle objections like cost or anxiety with empathy, not scripts
We either book them in or leave voicemails and follow-up again at a later date
You get a clear report on every booked appointment and voicemail
It’s consistent, brand-aligned, and completely off your plate.
Frequently Asked Questions
What is patient reactivation?
Reactivation is the process of bringing lapsed or inactive patients back into care through personal, well-timed follow-ups.
Why do patients stop coming in?
Usually due to life getting busy, concerns about cost, anxiety, or simply forgetting. It’s rarely because they no longer value their dental health.
How is this different to sending reminder emails or texts?
We don’t rely on mass messages. We contact patients directly by phone, have real conversations, and address their concerns with empathy.
What does Dental Stars do for us?
We identify inactive patients in your database, reach out on your behalf, and work to get them rebooked. You receive a clear report on who was contacted and the outcomes.
Do we need to change any systems or software?
No. We work with your current setup and handle everything in the background.
Will it create more work for our front desk?
Not at all. We manage the entire process so your team can focus on in-practice care.
Does this work for all types of practices?
Yes. Whether you’re a solo practitioner or a larger dental practice, we tailor the approach to suit your patient base and workflow.
How do you deal with patient concerns or objections?
We listen and respond with care. Whether it's cost, anxiety or time, we guide patients through their hesitation without pressure.
What kind of results can we expect?
You’ll recover lost revenue, boost retention, and rebuild relationships with patients who already know and trust your practice.
How do we get started?
Just book a free discovery call. We’ll review your needs and show you how much value is sitting in your database.
Get Back What’s Already Yours
These aren’t cold leads. They’re your patients. They know your name. They’ve been in your chair. And right now, they’re overdue, not lost.
All it takes is the right conversation at the right time
We’ll start that conversation for you.